The first phase of the campaign took place over the winter of 2016-2017 and focused on connecting with a wide swathe of Whitby residents, folks of all ages and backgrounds. By taking engagement to the streets, we could spark conversations all over town about the future of the Square. What keeps people away from Celebration Square? What would encourage them to spend more time there? How can we enable community led activation of the plaza? We conducted workshops with city staff, local businesses, youth leaders, and others to develop pilot project ideas and work plans to bring new programming to Celebration Square.