Sustainable Transportation Awareness Initiative


Project Objective

The #GetAjaxMoving project aims to create awareness, build excitement, and encourage Ajax residents to use transportation demand management (TDM) tools as part of their daily routines.

Info / Share
  • Date: 2016-2018
  • City: Ajax, Canada
  • Partners: Town of Ajax

Ajax, ON is a town of 110,000, located east of Toronto. Like many suburban communities, Ajax faces the challenges of congestion and carbon emissions due to its dependence on car travel. In response, the Town of Ajax set a goal – that by 2031, 30% of all trips will be made by walking, cycling, or public transportation.

To support this goal, 8 80 Cities, in partnership with the Town of Ajax, launched a transportation awareness initiative to encourage residents to use five different sustainable modes of transportation: walking, cycling, transit, carpooling, and telecommuting.

We visited community centres, libraries and popular events in town to set up pop-up engagement booths and talked to residents about their commute. We designed a series of TDM toolkits outlining the benefits of each sustainable mode of transportation.

We created fun, mini games to educate children about using a different way other than the car to get to school and other places. While the children were playing, we used the opportunity to also engage with their parents and chat with them about travel choices.

#getajaxmoving asks the community about transportation styles

In the second half of the project, a neighbourhood was selected to be part of an Individualized Marketing campaign. Residents from over 100 households were greeted door-to-door by our team, and they were offered a form to request free transportation resources, including maps, TDM toolkits and brochures, according to their personal needs. With a personal touch, we hope the campaign would help make the switch to sustainable transportation easier for residents.

The #GetAjaxMoving is ongoing until Spring 2018. For more information and to download our TDM toolkits, please visit

#getajaxmoving will continue until 2018

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