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Red Deer

Mobility Playbook

Project Objective

Identify strategies and actions needed to provide Red Deerians with more mobility choices, and a better quality of life.

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  • Date: 2013
  • City: Red Deer, Canada
  • Client: City of Red Deer
  • Partners: Gehl Architects

The Red Deer Mobility Playbook is a user-friendly tool for action and positive change in Red Deer. The Playbook is one of many outcomes of the Integrated Movement Study which used a multifaceted approach to engage Red Deer residents.

8 80 Cities conducted focus groups and workshops with community members, including elected officials, city staff, older adults, business leaders, newcomers, children, and parents, to help inform the creation of the Mobility Playbook.

With median commuting distances between 3-4km, 7 months of relatively mild weather per year and quality of life at the heart of community values, Red Deer is primed to become a model mid-sized city in providing healthy and sustainable mobility. 8 80 Cities and partners developed the Playbook to provide the City with a road map for achieving this goal. During the creation of the Playbook, the project team spoke to nearly 2000 people and collected even more ideas.

The Playbook has three chapters:

ready – why Red Deer is ready for integrated mobility;
set – existing opportunities and challenges; and
go! – the key plays that in unison will help The City create a more balanced, sustainable and integrated transportation system for all Red Deerians.

The Playbook included an analysis of current mobility options in Red Deer, and concluded with a series of five recommendations or ‘plays’ that would have the most impact on Red Deer’s mobility behaviours.

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